Down: The Dating Application Taking the Shame Out of Getting Down
TL;DR: Whether you are considering a safe spot to date or an exclusive location to get together, Down may be the #1 software to show to, particularly if you’re a lady. With 2 million consumers and 50 per cent of matches meeting IRL, getting a night out together or acquiring down hasn’t ever been simpler or higher enjoyable.
Intercourse typically is actually a taboo subject matter, specifically if youare looking for this. But online dating can be equally taboo.
Exactly how have you been expected to just appear and say all you have to is a hookup without experiencing guilty? You will do it through Down application.
Or how are you supposed to open up your self to internet dating in case you are uncomfortable using atmosphere? Again, you do it through Down application.
Down is among the most protected and confidential strategy to express what you would like (acquire what you want) â no embarrassment or worry!
How to «Get Down» or «Get Date»
off expanding aggravation using the internet dating industry, Colin Hodge cofounded Down (formerly generally Bang with Friends) in January 2013 for people to explicitly, and privately, state whateverare looking for without embarrassment.
Users, whoever typical age ranges between 18 and 35, register through Facebook, and Down utilizes their friends, pals of friends as well as other associations to create fits.
For anything more major, users can choose to «Get Date,» however if they demand something more everyday, then they can decide «Get Down.'»
Preserving the private motif, no matter what a person decides, the individual on the other side end cannot see who they really are until in addition they decide to get a date or get down.
Unlike most internet dating sites, customers need not complete a lengthy profile with smart stories, and engagement is entirely key unless the members opted for if not.
Consumers are also given a Bangability score, which Hodge mentioned is actually a «key formula» based on how people have viewed all of them and just how lots of people are into meeting for either a date or even for obtaining straight down.
Down, you’ll find on apple’s ios and Android os, is also establishing a new element called «everyday Picks,» where customers get the 10 greatest fits during the day instead of being forced to swipe through hundreds, if not thousands, of individuals to get a match.
«it is simply an easy way of swallowing inside software, spending 30 seconds and then happening with your time â make sure you get that time set up for your week and feel like it is not an overwhelming procedure, but it is something which merely meets into the life,» Hodge mentioned.
Maybe not another sketchy hookup app
So what helps to keep Down from getting grouped with spammy hookup applications? Honesty.
Down took the thing that was lacking from marketplace (a dating site that is not scammy or appearing to be too best) and produced an easy method for people for connecting in a fashion that they are aware is actually giving them what they want and never throwing away their own time.
«We’re so used to prospects type of sugar-coating the internet dating world,» Hodge stated. «We planned to give individuals an even more sincere strategy to relate genuinely to one another and make certain we’re not, frankly, bullshitting all of them,» the guy said.
This honesty is shown in Down’s individual base.
Per Hodge, the firm got the personal method to gaining traction, utilizing person to person to spread the headlines regarding website, with generated a very real product and clientele.
«which is kept the caliber of our site greater. It is also held the portion of individuals coordinated and going on a date higher,» he stated.
Another enjoyable reality: It’s mostly women that are looking to get down.
Hodge stated 75 percent of females decide to get down versus 65 percent of males, mentioning safety because the explanation.
«honestly its a much safer ecosystem than just satisfying total visitors,» the guy stated. «We would like to give ladies the capability to end up being an equal part in the courting procedure in order to have the freedom to choose whatever intent they demand.»
a modern-day key admirer
The reaction from people was extremely thankful. Hodge stated folks are excited having someplace in which capable state what they need without view, and Down is actually very happy to give it in their mind.
«individuals are carrying this out anyhow traditional, therefore we should provide them with technology to do it in an easy method,» the guy said. «We knew, particularly for the younger generation, there was a need to take matchmaking to the contemporary era and also make it a lot less complicated.»
Hodge promotes consumers to anonymously invite buddies they want to get all the way down with through site. And you guessed it â the individual you invite will not understand it’s you until they sign up.
«we desire individuals to ask people they know in a key method through the app, and I think that raises every person’s likelihood of success,» the guy mentioned. «It is a modern-day key admirer note you are able to deliver your pals via text.»